Category Archives: Split Testing
How To Increase Your Web Leads By Going Against Best Practices..!
In this article I wanted to share some interesting experiments we ran for a client of ours last year which, in return, brought about an amazing return on investment.
My client, who already had a website in place, was unhappy with the number of leads that were coming from his website. He had good positioning in place already and people were being referred by other social networking sites, but the number of sales were just really disappointing! Armed with this knowledge, my objective was to look at barriers that may be getting in the way of leads being generated from his site.
“The First Test Resulted In….112% More Leads!”
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
How to set up Google Website Optimiser
How to set up Google Website Optimiser (Part 1.)
We have been using Google Website Optimiser to help our customers gain more. If you have always wanted to know more about how to set up a simple test using Google Optimiser then here are a few tips on how to do so.
Step 1: Click on the Website Optimiser from within your AdWords account.
Website Optimiser
Once you have selected this you will be asked to select an A/B experiment or a Multivariate one. If you want to split test one page over another you can select the A/B experiment, if you want to test changes to elements of the same page design and get 1000 visits a week you can select the latter option.
Choose the page you would like to test with (examples of potential test pages could be your home page or a product detail page).
Create alternate versions of your test page. Create and publish different versions of your test page at unique URLs so that Website Optimiser can randomly display different versions to your users.
Identify your conversion page. This is an existing page on your website that users reach after they’ve completed a successful conversion. For example, this might be the page that is displayed after a user completes a purchase, signs up for a newsletter or fills in a contact form. Once you identify the conversion page, you are then asked to enter in a name for your original site and then to enter in the website page names that you are going to test against it with.
Where to enter your pages for the Optimiser to test with
Once you have done this you then enter in the website page that advises the Optimiser that a completed goal has taken place (known as a conversion).
Part 2 will follow shortly…
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Use Google Optimiser to get more sales and customers
Knowing how to use Google Optimiser will guide you to more sales and customers.
I was looking into my Google stats for a client’s website last week and discovered a huge spike in people leaving their website on the products and services page. After further review I discovered that my client had decided to completely revamp their product and service content based on what others were telling them should be on that page. While making changes to your website can help you gain more sales it can also make you lose sales too.
With Google Optimiser you can set up various versions of a web page to see what impact a change has on the performance of your website. It’s a powerful free product that can allow you to test every tweak to your website to ensure you don’t get in the way of sales!
When using Google Optimiser consider these points:
- Don’t make any changes to your website content until you have tested one version over the next (old content versus new content).
- Look at split testing the changes to see what impact this has on your customers and sales generated before making the changed content the final version to go live with.
- Make sure you only make changes after you have reviewed your analytical data. Make changes based on what it is telling you works best.
- Don’t let bullies or the ones with the largest voice in your company make all the decisions on website content without first of all advising the reasons why.
Use Optimiser to help you refine and improve your sales and leads. Your business will grow from doing so!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Split testing
Don’t make any thing ‘new’ live on your website without split testing against the original!
Become a lover of split testing – test every little change you make to your website pages.
Only once you have tested your new page against the original page and determined that one page converts higher than the other, should you make that page the version to have live on your site.
Sometimes what you think is a good change may in fact negatively impact your sales and leads, or alternatively make no difference whatsoever. So track the results with care, this is your lifeline after all!
Good luck.
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
