Category Archives: Google Advertising
What does Redcow Marketing do for businesses?
It’s interesting to chat to a customer about what we do and why we are different to others out there in the market place.
Some people see us as SEO masters, or pay per click managers, while others think we are website designers. What is our point of difference and what makes us so much different from the others in the market is this critical point…”the end result”
This is what I mean…I try to explain it by starting off talking about what we aren’t, we aren’t just a search engine optimisation company, we are not a pay per click marketing company, we aren’t a web design team..what we are and what we do is utilise these things just mentioned but again…that’s not us either!
We are business analysts for your online business. We design strategies to help businesses grow online – full stop. How we go about doing this depends largely on where the client is in terms of its current website presence. Some clients might have a website already and want to grow, while others have no website and want to discover more customers. So back to how and what we do….
I see ourselves as marketers who are able to improve or build new business for people by designing web based models in business.
Our major offering is in the key skills of improvement. We, in a “nutshell”, design marketing programs around improvement. We design tests and conduct studies online that help us improve our clients online businesses (much like a business analyst does for any business of substance) – we in a sense become the marketing team/business analyst team that companies don’t have for their websites and let alone can generally afford. What we offer our customers is a full marketing team at a fraction of a cost that they would have to fork out if they wanted a team to grow their business.
Let me walk you through a campaign we did for a client just recently, maybe this will explain more about we do…The client wanted more sales from its current visitors.
- The client had a nice website already but was not happy with the level of bookings it generated
- We started this program but designed a strategy to help the client discover how to make its website more effective
- Unlike others who might do an improvement review on a website based on just “best practices”, we start off by finding out exactly what past clients thought of their website as well as discovering what new visitors thought of their online website model
- We then went about discovering how people surfed their online pages, where people clicked, how far people scrolled on pages, what keywords brought them to site pages, we recorded people using the website and also conducted a number of user case studies to help us discover weaknesses within their websites.
- After three months of testing and discovering we were able to increase the sites performance (in regards to sales generated) by an amazing 100%
So there you go, that’s just one way we help clients grow….
So, is it clear now what we offer? Maybe a little clearer??
“We help clients grow their business by designing strategies to suit their end goals”
Can this be packaged and sold in the 1000′s, I’m not so sure… but we are giving it go!
For our clients the ultimate growth can only happen once we understand the NEEDS and because each client is unique each marketing strategy therefore must be as well!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
How to set up Google Website Optimiser
How to set up Google Website Optimiser (Part 1.)
We have been using Google Website Optimiser to help our customers gain more. If you have always wanted to know more about how to set up a simple test using Google Optimiser then here are a few tips on how to do so.
Step 1: Click on the Website Optimiser from within your AdWords account.
Website Optimiser
Once you have selected this you will be asked to select an A/B experiment or a Multivariate one. If you want to split test one page over another you can select the A/B experiment, if you want to test changes to elements of the same page design and get 1000 visits a week you can select the latter option.
Choose the page you would like to test with (examples of potential test pages could be your home page or a product detail page).
Create alternate versions of your test page. Create and publish different versions of your test page at unique URLs so that Website Optimiser can randomly display different versions to your users.
Identify your conversion page. This is an existing page on your website that users reach after they’ve completed a successful conversion. For example, this might be the page that is displayed after a user completes a purchase, signs up for a newsletter or fills in a contact form. Once you identify the conversion page, you are then asked to enter in a name for your original site and then to enter in the website page names that you are going to test against it with.
Where to enter your pages for the Optimiser to test with
Once you have done this you then enter in the website page that advises the Optimiser that a completed goal has taken place (known as a conversion).
Part 2 will follow shortly…
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
How to increase your CTR’s with AdWords
One method that I find useful to enhance you click rates in your AdWords is to make sure you have two ads running simultaneously for each keyword group you are running.
By default when you set up a campaign Google sets your campaign to show the ad with the highest click through rate by default which means you will never now how one ad compares with another.
In order to have the two ads displaying evenly go to the Settings tab as shown below.
Settings tab in Google AdWords
Then under the Advanced settings label click on the Ad Delivery option and then instead of leaving the Optimise for clicks select the option to Rotate and then click the Save button.
Advanced settings for rotating ads in your campaigns
Leave the two ads running for at least 100 clicks and then review to see which ad generates more clicks for you.
Once you have determined which ad is the winning ad, delete the loser and then create another ad that is similar to the winning ad from the previous test, then repeat the test cycle again. This should be done throughout the lifeline of your campaign management.
Without this you will never be able to gain the click through rates that you so desire. Onwards and upwards! Good luck and happy testing!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Google Adwords
You can use Google AdWords to really grow your business. With a tailor-made account and with some highly skilled management your products and services can quickly be flying off the wall. This ability to get in front of people looking for your services locally and world-wide is just amazing. Having seen the growth myself in our customers, the value and growth can be phenomenal, but owner beware! It can be an expensive area to advertise in if you have the account set up on ‘show to all and spend it all Charlie!’
Here are some tips I have used over the years to help ensure you minimise the expense:
- Keep the keywords to a small number
- Make sure you keep the ads focused on a specific offering
- Keep a watchful eye on your daily budget
- Keep track on the number of conversions you are getting in return
- Last but not least make sure you only advertise to people who are looking for your precise product or service. For example if you sell red apples, be sure you are only targeting people that are after red apples…green apple lovers not wanted!
For more help and advice please contact me on the form next to this blog! Keep advertising!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Google Adwords marketing
Many business owners go ahead and build their own AdWord accounts only to find that they end up burning a hole in their wallet! What may seem easy to begin with soon becomes an impossible challenge, unsure what to do next most people continue to just burn money without really understanding if their account is working for them or not. There is a common misconception that you can add some keywords to your account, come up with an ad for your account and walk away. Here are some golden rules to follow when setting these accounts up.
- Use a professional, seek someone that spends their entire life in this space, it’s a highly skilled area
- Seek expert advise on how to manage this account
- Ask a vendor to manage this, the time and energy you save on having an expert look after this for you will benefit two-fold. It will generate more sales, with less cost per sale and you can guarantee that Google does not take your hard earned cash with ease
- If you can not afford a manager, at least ask an AdWord manager to help you set it up professionally for you.
If you need to discuss your account with me please drop me note anytime….
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Optimising Google Ads
Use these techniques to ensure that your Google AdWords are performing to the max!
- Include your unique proposition either in the headline or the first line of your ad
- Make sure you compare your ads against your major competitors and look for ways to make yours more enticing
- Keep your mind on the keyword phrases you are targeting clicks for and make sure you have those in the AdWords
- Include a ‘call to action’ to ensure people take action and click your ad
- Include your keyword in your display URL
- Always have two ads running so that you can test one against the other
- And last but not least….keep testing, testing, testing!
Good luck!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
After better click-through-rates in your AdWords?
If you want to obtain more click through rates (CTR) in your AdWord account consider the following five quick actions:
- Limit the keywords you use in each adgroup to very small number of phrases
- Exclude your broad phrase usage (if the phrase is very competitive)
- Include the keyword phrase you are targeting in the headline of the AdWord
- Include the keyword phrase in the Display URL, eg: (.co.nz/keyword-phrase)
- When you begin advertising, go large with your cost per click budget limit to get the best position available and lower it once you have a good CTR.
Good Luck.
BTW: We are happy to review your current Google AdWords account and give you advice on ways to improve its structure to ensure your returns are maximised.
Cheers for now…
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
