Category Archives: Conversions

How To Increase Your Web Leads By Going Against Best Practices..!

Posted on March 14, 2012 by admin

In this article I wanted to share some interesting experiments we ran for a client of ours last year which, in return, brought about an amazing return on investment.

My client, who already had a website in place, was unhappy with the number of leads that were coming from his website. He had good positioning in place already and people were being referred by other social networking sites, but the number of sales were just really disappointing! Armed with this knowledge, my objective was to look at barriers that may be getting in the way of leads being generated from his site.

“The First Test Resulted In….112% More Leads!”

Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692

What does Redcow Marketing do for businesses?

Posted on September 2, 2011 by admin

It’s interesting to chat to a customer about what we do and why we are different to others out there in the market place.

Some people see us as SEO masters, or pay per click managers, while others think we are website designers. What is our point of difference and what makes us so much different from the others in the market is this critical point…”the end result”

This is what I mean…I try to explain it by starting off talking about what we aren’t, we aren’t just a search engine optimisation company, we are not a pay per click marketing company, we aren’t a web design team..what we are and what we do is utilise these things just mentioned but again…that’s not us either!

We are business analysts for your online business. We design strategies to help businesses grow online – full stop. How we go about doing this depends largely on where the client is in terms of its current website presence. Some clients might have a website already and want to grow, while others have no website and want to discover more customers. So back to how and what we do….

I see ourselves as marketers who are able to improve or build new business for people by designing web based models in business.

Our major offering is in the key skills of improvement. We, in a “nutshell”, design marketing programs around improvement. We design tests and conduct studies online that help us improve our clients online businesses (much like a business analyst does for any business of substance) – we in a sense become the marketing team/business analyst team that companies don’t have for their websites and let alone can generally afford. What we offer our customers is a full marketing team at a fraction of a cost that they would have to fork out if they wanted a team to grow their business.

Let me walk you through a campaign we did for a client just recently, maybe this will explain more about we do…The client wanted more sales from its current visitors.

The client had a nice website already but was not happy with the level of bookings it generated
We started this program but designed a strategy to help the client discover how to make its website more effective
Unlike others who might do an improvement review on a website based on just “best practices”, we start off by finding out exactly what past clients thought of their website as well as discovering what new visitors thought of their online website model
We then went about discovering how people surfed their online pages, where people clicked, how far people scrolled on pages, what keywords brought them to site pages, we recorded people using the website and also conducted a number of user case studies to help us discover weaknesses within their websites.
After three months of testing and discovering we were able to increase the sites performance (in regards to sales generated) by an amazing 100%

So there you go, that’s just one way we help clients grow….

So, is it clear now what we offer? Maybe a little clearer??

“We help clients grow their business by designing strategies to suit their end goals”

Can this be packaged and sold in the 1000′s, I’m not so sure… but we are giving it go!

For our clients the ultimate growth can only happen once we understand the NEEDS and because each client is unique each marketing strategy therefore must be as well!

Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692

Posted in: Analytics Conversions Google Advertising Marketing Plans Search Engine Marketing Website Design Website Optimisation

Usability & search drive 70% more revenue to hotel

Posted on April 29, 2011 by admin

How Redcow Marketing helped Museum Hotel improve their conversion rate by 100% and achieve a 70% increase in online sales.

The Museum Hotel’s Challenges:

The owner of Wellington NZ’s Museum Hotel – Chris Parkin – wanted…

More bookings through his hotel’s website, more brand awareness, and more sales.
To increase his website’s presence and make the most of its visitors.
To reduce the fees he pays to third party travel sites for bookings, and to encourage guests to book from his website, instead.

Dave suggested they…

Make better use of the hotel’s booking engine.
Address usability and testing page enhancements to improve sales.
Add sales elements on the website to improve the sales funnel, and add new content to the homepage and other vital areas that would enhance engagement.
Work directly with the hotel’s booking engine provider to improve features.
Work directly with the reservation staff and manager of the hotel to increase bookings.
Address the site’s SEO content.
Redesign the online advertising pay-per-click campaign.

First, they accessed the website’s analytical data to determine how much traffic was coming to the site, what levels of contact were made, what and how many bookings were generated, where people went when they visited, how long they were there, and where they left. All of this information helped to paint a picture of the site’s performance.

Dave reviewed the site for usability issues, friction, and confusion points, then looked for gaps in the website where they could enhance value, and studied the site’s flow of information.

Their major challenge was to make the website more interactive and focused – to get people moving into the booking engine as quickly as possible from the website itself; once there, the likelihood that a booking would be made was very high.

Dave proposed a new layout for the home page, then tried and tested different versions to find which one most effectively raised guests’ engagement levels with the site and booking engine.

The next step was to address the pages that were visited the most – providing feedback to the hotel on what those pages were lacking. They also added new tracking systems to monitor visitors and conversions levels, allowing them to track which parts of the pages people were more interested in, what keyword phrases were bringing in sales and customers, and other valuable information.

Finally, they added clearer navigation to aid the user experience, including new contact forms, maps and directions.

They rolled out these changes over the course of a few months, analyzing and tweaking along the way to enhance the overall package.