Category Archives: Analytics
What does Redcow Marketing do for businesses?
It’s interesting to chat to a customer about what we do and why we are different to others out there in the market place.
Some people see us as SEO masters, or pay per click managers, while others think we are website designers. What is our point of difference and what makes us so much different from the others in the market is this critical point…”the end result”
This is what I mean…I try to explain it by starting off talking about what we aren’t, we aren’t just a search engine optimisation company, we are not a pay per click marketing company, we aren’t a web design team..what we are and what we do is utilise these things just mentioned but again…that’s not us either!
We are business analysts for your online business. We design strategies to help businesses grow online – full stop. How we go about doing this depends largely on where the client is in terms of its current website presence. Some clients might have a website already and want to grow, while others have no website and want to discover more customers. So back to how and what we do….
I see ourselves as marketers who are able to improve or build new business for people by designing web based models in business.
Our major offering is in the key skills of improvement. We, in a “nutshell”, design marketing programs around improvement. We design tests and conduct studies online that help us improve our clients online businesses (much like a business analyst does for any business of substance) – we in a sense become the marketing team/business analyst team that companies don’t have for their websites and let alone can generally afford. What we offer our customers is a full marketing team at a fraction of a cost that they would have to fork out if they wanted a team to grow their business.
Let me walk you through a campaign we did for a client just recently, maybe this will explain more about we do…The client wanted more sales from its current visitors.
- The client had a nice website already but was not happy with the level of bookings it generated
- We started this program but designed a strategy to help the client discover how to make its website more effective
- Unlike others who might do an improvement review on a website based on just “best practices”, we start off by finding out exactly what past clients thought of their website as well as discovering what new visitors thought of their online website model
- We then went about discovering how people surfed their online pages, where people clicked, how far people scrolled on pages, what keywords brought them to site pages, we recorded people using the website and also conducted a number of user case studies to help us discover weaknesses within their websites.
- After three months of testing and discovering we were able to increase the sites performance (in regards to sales generated) by an amazing 100%
So there you go, that’s just one way we help clients grow….
So, is it clear now what we offer? Maybe a little clearer??
“We help clients grow their business by designing strategies to suit their end goals”
Can this be packaged and sold in the 1000′s, I’m not so sure… but we are giving it go!
For our clients the ultimate growth can only happen once we understand the NEEDS and because each client is unique each marketing strategy therefore must be as well!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Benefits of website analytics
I often come across clients who have been given the website stats from their current web hosting company, but don’t know how to make any sense of that information. There is an amazing amount of information contained within website analysis tools that can give you insight into a few things that you might find of real value.
Here are some things that you will be able to find out once you have some simple know-how into interpreting the information at hand.
You will be able to see what areas of your website have the most interest to your visitors. This may indicate to you what people are most interested in and then you may be able to capitalise on this information by making this page more informative, more engaging and more sales orientated. For example if you sell a number of items on your website and find that 60% of your visitors go to a particular item on your site, this can indicate that this product is of real interest to most and you can work with your website designers or website marketing company to help you make the most of these visitors.
You can view what keyword search phrases people have used to find your web site. This is helpful if you want to know what people are typing in before coming to you. This can help determine what your website is not getting found for as well. For example if you sell a product or service but find very little of your visitors are finding your site using this search phrase, then it would be useful to discuss with your website search engine marketing team ways you can improve the position of your website within the major search engines to get more of the visitors you want.
You can also check out where most of your customers are leaving your site. You might ask why this matters? The reason this is very useful is it allows you think about why people might be leaving on a particular page more so than others you have. For example say you have a hotel and your rates page is the page where most people leave your site. This may indicate your rates are too high or there is another issue with this page.
Use a marketing team that specialises in the analysis of web traffic so that you can gain maximum value from it. Armed with this information you can make informed changes to your website to make it work better for your business.
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
The importance of Google Analytics
Many website owners do not make use of the amazing tool that is Google Analytics, either because they don’t know about it, or they find it too daunting. If you are in either of these two categories, it is a good idea to give the job to the professionals and employ someone to do it for you.
With Analytics you can see how many hits your website is getting, which allows you to determine if you are getting any value from your website.
It also gives you information on where visitors are coming from, ie if they are coming directly to it, or from one of your partnership sites or from search engines. This way you can see who is generating the most traffic to your website. For example, you may be paying to advertise in the Yellowpages online. Analytics will show you how many visitors found your site via Yellowpages, and you can determine whether that listing is working for you or not.
You can see what countries the visitors are from. If for example, the greater percentage of your visitors and customers are from Spain or South America, you could look at having a Spanish language translation of your website available.
You can see where people are leaving your site - if people are visiting your ‘price’ page, or your ‘product’ page and then leaving, you know there is probably something that you can improve on these pages.
If you are also using Google Adwords, you can combine the information with Analytics to find out exactly how much each lead is costing you.
Analytics helps you see what you are doing right, and what you can improve – an invaluable tool to increase the effectiveness of your website. If you want to learn more about what is happening on your website, let us know.
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
How to set up Google Website Optimiser
How to set up Google Website Optimiser (Part 1.)
We have been using Google Website Optimiser to help our customers gain more. If you have always wanted to know more about how to set up a simple test using Google Optimiser then here are a few tips on how to do so.
Step 1: Click on the Website Optimiser from within your AdWords account.
Website Optimiser
Once you have selected this you will be asked to select an A/B experiment or a Multivariate one. If you want to split test one page over another you can select the A/B experiment, if you want to test changes to elements of the same page design and get 1000 visits a week you can select the latter option.
Choose the page you would like to test with (examples of potential test pages could be your home page or a product detail page).
Create alternate versions of your test page. Create and publish different versions of your test page at unique URLs so that Website Optimiser can randomly display different versions to your users.
Identify your conversion page. This is an existing page on your website that users reach after they’ve completed a successful conversion. For example, this might be the page that is displayed after a user completes a purchase, signs up for a newsletter or fills in a contact form. Once you identify the conversion page, you are then asked to enter in a name for your original site and then to enter in the website page names that you are going to test against it with.
Where to enter your pages for the Optimiser to test with
Once you have done this you then enter in the website page that advises the Optimiser that a completed goal has taken place (known as a conversion).
Part 2 will follow shortly…
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
Use Google Optimiser to get more sales and customers
Knowing how to use Google Optimiser will guide you to more sales and customers.
I was looking into my Google stats for a client’s website last week and discovered a huge spike in people leaving their website on the products and services page. After further review I discovered that my client had decided to completely revamp their product and service content based on what others were telling them should be on that page. While making changes to your website can help you gain more sales it can also make you lose sales too.
With Google Optimiser you can set up various versions of a web page to see what impact a change has on the performance of your website. It’s a powerful free product that can allow you to test every tweak to your website to ensure you don’t get in the way of sales!
When using Google Optimiser consider these points:
- Don’t make any changes to your website content until you have tested one version over the next (old content versus new content).
- Look at split testing the changes to see what impact this has on your customers and sales generated before making the changed content the final version to go live with.
- Make sure you only make changes after you have reviewed your analytical data. Make changes based on what it is telling you works best.
- Don’t let bullies or the ones with the largest voice in your company make all the decisions on website content without first of all advising the reasons why.
Use Optimiser to help you refine and improve your sales and leads. Your business will grow from doing so!
Dave Lemmon
Business Development Director
Redcow Marketing
Phone: 04 2935846
Mobile: 021 425 692
